A thank you letter to a donor can certainly contain an ask for another gift along with a response envelope. However, should it? NO!! This is not just my opinion. Penelope Burk, author of Donor-Centered Fundraising, also feels that a thank-you letter should be a demonstration of appreciation and not another solicitation.
If you follow me on twitter, you might have seen this tweet: I cried a little bit today as all the thank you letters under $500 went from being hand signed w/ notes (by me) to a pre-printed CEO sig. — Beth Ann Locke (@FundraiserBeth) July 10, 2013 For me, that really was a giant… Read More »
The other day I was having lunch with two other fundraisers. Each of us started new positions within the last year; we were chatting about what is new and different, what is working well, what can be improved. We face similar challenges and opportunities – each of us wants to increase our capacity around major gifts,… Read More »