Tag Archives: fundraising appeals

For More Effective Fundraising Appeals, Avoid The ‘Royal We’

Do you see a lot of fundraising appeals that feature the “royal we” in your mailbox? “XYZ has been successfully helping [poor, hungry, sick] people for more than 30 years. During that time, we have [blah, blah, blah]. We have been recognized by Charity Navigator for our excellent finances. We have been celebrated by our… Read More »

8 Ways To Improve Your Fundraising Letters

Here’s what I know about writing good fundraising letters: You can practice and study for years. And still feel like you’re only scratching the surface. There’s always something new to try, because we’re always learning something new. So perfection will always be out of reach. But don’t let the perfect get in the way of… Read More »

Fundraisers, Fix Your Thank You Letters!

When I first started working in development, I felt comfortable around data and record-keeping. It felt neat and orderly. You plug the numbers in correctly and you get the right results. You spell people’s names right and they don’t call and yell at you. Simple, really. I learned to write appeal letters. Hesitantly at first. But… Read More »