Tag Archives: direct mail

Direct Mail Is Dead! Long Live Direct Mail!

Click here for the transcript! Every six months or so, the death knell for direct mail rings loudly across the nonprofit world. Six months later, it’s rises from the dead: what was old is new again! Is it any wonder that our direct mail practices feel disjointed and our results as erratic? If there’s one… Read More »

Don’t Let Your Donations Get Lost in the Mail

My beloved brother Ron Fischman died in October 2014. Our family asked that donations in Ron’s memory go to an organization he had supported. We gave out the organization’s website and its mailing address. But only the online donations went through. The mailing address we found on the website was wrong. Now before you wonder… Read More »

Lybunts & Sybunts: Segmenting Your Way To Direct Mail Success

Join the #fundchat community on Wednesday, Feb. 26, from 12-1 p.m. EST for, “Lybunts & Sybunts: Segmenting Your Way To Direct Mail Success.” We’ll delve into the issue, share ideas, tips, and experiences that might help inform your efforts. Here is this week’s question line-up (we post a question every 10 mins. during a chat):… Read More »

For More Effective Fundraising Appeals, Avoid The ‘Royal We’

Do you see a lot of fundraising appeals that feature the “royal we” in your mailbox? “XYZ has been successfully helping [poor, hungry, sick] people for more than 30 years. During that time, we have [blah, blah, blah]. We have been recognized by Charity Navigator for our excellent finances. We have been celebrated by our… Read More »