“Thankfulness is the beginning of gratitude. Gratitude is the completion of thankfulness. Thankfulness may consist merely of words. Gratitude is shown in acts.” – Henri Frederic Amiel, 19th century philosopher and poet “Those of us who make planned gifts do not expect, nor do we want, lavish thank-you presents or excessive recognition. However, we do want to… Read More »
Last time I gave you two things you need in place to make Planned Giving feasible. Now we’re ready to start promoting your inaugural Planned Giving program. Who’s your audience? In general, your best potential donors are: 55 and over. Loyal, consistent donors, irrespective of dollar amount. Board members, irrespective of age and giving consistency.… Read More »
If you achieve your fundraising goal this year, your reward will likely be an increased goal next year. At most nonprofit organizations, the struggle to raise ever-increasing amounts of money never ends. This drives many nonprofits into a continuous donor-acquisition mode. However, you don’t need a single new donor to raise more money. Given that… Read More »
“Planned Giving saved our ass.” That’s what a client reminded me recently. I’ve been helping the college capture planned gifts since 2004, and Planned Giving literally saved them four times in the last six years. Saved them from what? Shortages in unrestricted cash. And lots of planned gifts are unrestricted—especially bequests.
Many myths surround planned giving. Sadly, these myths can lead organizations to take no action or to take the wrong action concerning gift planning. Perhaps the most common myth is that planned giving is very difficult. I have some good news for you. In reality, planned giving is usually pretty simple. While it can certainly… Read More »