Best Practices for a Successful Phonathon

By | March 8, 2016

Click here for the transcript!

It’s long been a staple of many fundraising programs: the traditional phonathon. Whether it’s a call from your alma mater or from your local United Way, calling potential donors directly and asking for their support is a tried and true method of raising money for your school or local charity. But with the rise of online giving, cell phones, caller ID, and more, do phonathons still work and are they worth the investment?

Join the #fundchat community on Wednesday, March 9 from 12 – 1 pm EST for “Best Practices for a Successful Phonathon.” Share your expertise and impressions about the state of today’s phonathon.

Guiding Questions about Phonathons

Every 10 minutes or so during the chat, we’ll post a guiding question:

  • Q1 In today’s digital age, are phonathons still relevant? Why or why not?
  • Q2 What is the profile of an typical phonathon caller and donor?
  • Q3 Caller-ID, “no call” lists, cell phones…have these lessened the impact of a phonathon?
  • Q4 If you had $10k, would you invest it in direct mail or an expanded phonathon? Why?
  • Q5 What are the pros and cons of professional callers vs. volunteers?

Here’s what you can do to ensure a successful #fundchat:

  • Share this post with your social networks! Invite your colleagues to join the conversation.
  • Suggest questions that we should ask during the chat to guide the discussion (use the comments section below).
  • Review the question line-up for the discussion. We typically post these guiding questions the morning of the chat.
  • Participate in the conversation. Don’t forget to follow and use the hashtag. You can also use our live discussion page.

About #fundchat

#fundchat is a regular conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is easy. Use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EST to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. You can also use our live discussion page or Nurph.


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