A few years ago, an intern or Millennial staffer at your nonprofit was tasked with “creating a social media presence” for your nonprofit. They signed up for Twitter, uploaded a profile picture for your Facebook page, started a group on LinkedIn, posted some photos on Instagram, and (what the heck) got everything up and running on Pinterest.
Since then, you’ve chugged a long, regularly updating, posting, and sharing. But as the platforms have evolved and new services have been introduced (Snapchat anyone?) it’s time for a check-up. Inspired by Nonprofit Tech for Good’s article, “4 Signs Your Nonprofit Should Quit A Social Network,” we’ll discuss whether or not the promise of social media is paying off.Join the #fundchat community on Wednesday, January 27 from 12-1 p.m. EST for “Should Your Nonprofit Pull The Plug On Social Media?” During this hour-long discussion on Twitter, we’ll wrestle with this topic and invite you to share your experience.
Here’s what you can do to ensure a successful #fundchat:
- Share this post with your social networks! Invite your colleagues to join the conversation.
- Suggest questions that we should ask during the chat to guide the discussion (use the comments section below).
- Review the question line-up for the discussion. We typically post these guiding questions the morning of the chat.
- Participate in the conversation. Don’t forget to follow and use the hashtag. You can also use our live discussion page.
We’ll post a guiding question every 10 minutes during the chat:
- Q1What’s the purpose of social media for YOUR organization? (via @DennisFischman)
- Q2 How is social media managed for your nonprofit?
- Q3 True or false: social media is a key aspect of our fundraising efforts.
- Q4 What social media platform has worked best for your nonprofit and why?
- Q5 What social media platform has not worked for your nonprofit and why?
- BONUS: What social media platform will your nonprofit experiment with next?
#fundchat is a regular conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is easy. Use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EST to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. You can also use our live discussion page or Nurph.