Social Media & Ethics in Fundraising

By | April 7, 2015

social media ethics in fundraising
Transcript is available. Click here!

You finally got your organization to start using social media on a regular basis. However, this openness of sharing online may have given you too much information and now puts you and your nonprofit in an ethical conundrum. What do you do?

Join #fundchat to discuss how simple tools like the AFP Code of Ethics and simple social media guidelines can help you steer clear of ethical situations on social media before they happen.

To participate in the conversation, join #fundchat on Wednesday, April 8 from 12-1 pm EST for “Social Media and Ethics in Fundraising.” We’ll welcome special guests Lisa Chmiola, CFRE, Director of Major Gifts & Planned Giving at St. Agnes Academy, and David Tinker, CFRE, Vice President for Advancement at ACHIEVA, fresh off of their presentation at the recent International Fundraising Conference in Baltimore. Dave and Lisa will be able to provide additional commentary and answer any specific questions from participants.

Here’s what you can do to ensure a successful #fundchat:

  • Share this post with your social networks! Invite your colleagues to join the conversation.
  • Suggest questions that we should ask during the chat to guide the discussion (use the comments section below).
  • Review the question line-up for the discussion. We typically post these guiding questions the night before the chat.
  • Participate in the conversation. Don’t forget to follow and use the hashtag. You can also use our live discussion page.

Here’s the slide deck from Lisa and Dave’s presentation at #AFPFC:

Some guiding questions for this edition of #fundchat (one posted every 10 minutes or so):

  • Q1 Does your nonprofit have a social media policy for employees? How is compliance monitored?
  • Q2 What are the pros and cons of having social media accounts for work vs. personal?
  • Q3 A donor wants to connect with me, like, follow, pin you on social. How do you handle that? (via @preeti_things)
  • Q4 How do you use social media to communicate with donors? What is acceptable/unacceptable?
  • Q5 Aside from blatant misuse, what kinds of social media activity fall into a gray area?

#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is easy. Use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EST to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. You can also use our live discussion page or Nurph.