More Than Money: Connecting Donor Values To Your Cause

By | January 13, 2015

Connecting With Donor Values

Click here to review the chat transcript!

This week, #fundchat is going to dip its toe into the art of fundraising. After all, fundraising is more about the money. We’ll focus instead on how to connect with the values that are important to your donors.

Join #fundchat on Wednesday, January 14 from 12-1 pm EST for, “More Than Money: Connecting Donor Values To Your Cause.”

Many thanks to Brandon Eyring for suggesting this topic. Follow him on Twitter @beyring_WE.

Here’s what you can do to ensure a successful #fundchat:

  • Share this post with your social networks! Invite your colleagues to join the conversation.
  • Suggest questions that we should ask during the chat to guide the discussion (use the comments section below).
  • Review the question line-up for the discussion. We typically post these guiding questions the night before the chat.
  • Participate in the conversation. Don’t forget to follow and use the hashtag. You can also use our live discussion page.

Here are the guiding questions for this edition of #fundchat (one posted every 10 minutes, starting at 12 pm EST):

  • Q1 What questions do you ask to better understand a donor’s values?
  • Q2 What are some of the most common values you find in your relationships with donors?
  • Q3 Not all of our needs are “values-laden,” but rather practical in nature. How to navigate this with donors?
  • Q4 If there is a disconnect between a fundraising goal and a prospect’s values, should you just walk away?
  • Q5 What are some of the outcomes you’d expect of taking a “donor values” approach to fundraising?

Some other resources you may find helpful:

#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is easy. Use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EST to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. You can also use our live discussion page or Nurph.


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