Lybunts & Sybunts: Segmenting Your Way To Direct Mail Success

By | February 21, 2014

Lybunts & Sybunts: Segmenting Your Way To Direct Mail Success

Join the #fundchat community on Wednesday, Feb. 26, from 12-1 p.m. EST for, “Lybunts & Sybunts: Segmenting Your Way To Direct Mail Success.” We’ll delve into the issue, share ideas, tips, and experiences that might help inform your efforts.

Here is this week’s question line-up (we post a question every 10 mins. during a chat):

  1. Q1 How does your strategy to recapture lybunts differ from sybunts and why?
  2. Q2 How many renewals do you typically send donors and why?
  3. Q3 Is telemarketing more effective for lybunts or sybunts?
  4. Q4 Has channel-preference segmentation worked for you (email those who give online, etc.)? Tips?
  5. Q5 Does anyone have a fresh approach to your lapsed (inactive donors) file?

Here’s how you can help prep for this week’s edition of #fundchat:

  1. Share this post with your social networks! Invite your colleagues to join the conversation.
  2. Suggest questions that we should ask during the chat to guide the discussion (use the comments section below).
  3. Review the question line-up for the discussion. We typically post these guiding questions the morning of the chat.
  4. Participate in the conversation. Don’t forget to follow and use the hashtag. You can also use our live discussion page.

#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is easy. Use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. You can also use our live discussion page.