This Week’s #fundchat – Your Nonprofit Stinks At Donor Retention (And What To Do About It)

By | January 13, 2014

Your Nonprofit Stinks At Donor Retention (And What To Do About It)

Review the chat transcript for tips and advice! Click here.

The single most important thing your nonprofit can do right now is to focus the majority of your energies on donor retention.

Yes, it’s even more important than donor acquisition.

This week’s edition of #fundchat is inspired by Frank Barry’s great article for npEngage called “One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014.” I was so taken with the article, that I even borrowed his title!

Join us this week for “Your Nonprofit Stinks At Donor Retention (And What To Do About It),” on Wednesday, Jan. 15, from 12-1 p.m. EST.

Here’s a shocking quote from Frank’s article:

In 2013, Chuck Longfield was on a mission to shed light on the importance of donor retention in the nonprofit industry. According to Chuck, ten years ago the average retention rates of a newly acquired donor were roughly 33%.  Today it’s 27%, and even lower in some industries.

Join together with nonprofit professionals to share tips and advice about improving donor retention. We’ll be joined by Frank Barry (@franswaa) as well as other special guests who will share their ideas. You’ll also want to get your hands on a new (free!) eBook published by Blackbaud called Show The Love: Donor Retention Strategies from Nonprofit Experts. Click here to download the eBook for amazing tips and ideas!

This week’s question line-up (posted every 10 minutes to help guide the discussion):

  • Q1 What does your org do to retain its donors on an annual basis?
  • Q2 Advice from @MJRovner on retention: “Authentic engagement.” What does this look like at your org?
  • Q3 Are there unique or special issues for small nonprofits when it comes to donor retention? (via @claybow)
  • Q4 Do retention strategies look different for different kinds of donors? (via @WendyWareham)
  • Q5 Intent and style are important, but share 1 “actionable” strategy for donor retention.

Here’s how you can help prep for this week’s edition of #fundchat:

  1. Share this post with your social networks! Invite your colleagues to join the conversation.
  2. Suggest questions that we should ask during the chat to guide the discussion (use the comments section below).
  3. Review the question line-up for the discussion. We typically post these guiding questions the morning of the chat.
  4. Participate in the conversation. Don’t forget to follow and use the hashtag. You can also use our live discussion page.

#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is easy. Use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. You can also use our live discussion page.



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