Big Data: How to Turn Information Into Action

By | February 25, 2013

shutterstock_bigdataThe transcript is now available (see below).

Believe it or not, there’s gold in your donor database. The problem is, you can’t see it.

Most nonprofits have a database where they keep track of donor information, giving history, notes about meetings and the like. And regardless of what “system” you use, chances are that there are opportunities hiding in all of that data.

Join the #fundchat community on Wednesday, Feb. 27 from 12 – 1 pm EDT for, “Big Data: How to Turn Information Into Action.”

This week’s conversation will focus on how we can better use the data we have to be more effective and efficient fundraisers. What are the opportunities you might be missing? What data do you wish you had a better handle on? Is your team mired in processes and procedures that make churning out year-end appeals a chore? How effective are your ratings systems for donors and how are you maximizing them to communicate more intelligently with them? This is a discussion you won’t want to miss!

Here’s what you can do now:

  1. Spread the word. Share this post with your friends on Facebook and your followers on Twitter.
  2. Bring a friend. Make sure that one colleague joins you for #fundchat this week. They can sit next to you and watch you participate in the conversation if they are a bit nervous about the Twitterverse.
  3. Think. Think about your challenges or questions about “big data” and share them in the comments section. Chances are we’ll use your noodlings to help shape the questions for this week’s chat! Typically, we post the five questions on the morning of the chat.

This week’s question line-up:

  • Q1 What donor database do you use? Do you like it? Is there another that you’d rather be using (and why?)
  • Q2 What is the one piece of information you wish that you tracked, but don’t?
  • Q3 Do you do wealth or philanthropic screening of your file? Was it worth it?
  • Q4 How can small nonprofit orgs get a handle on their donor data without breaking the bank?
  • Q5 What has been your most innovative/successful use of data to drive your fundraising strategy?

Transcript

 

#fundchat – Big Data: Turning Information Into Action

Transcript from #fundchat discussion on Feb. 27, 2013. More info at http://www.fundchat.org/2013/02/25/big-data-how-to-turn-information-into-action/

Storified by #fundchat· Wed, Feb 27 2013 11:41:52

Welcome to #fundchat! Today’s topic, "Big Data: How to Turn Information into Action" – http://ow.ly/i5Gtp#fundchat
For 30 years the systems nonprofits have put in place have been collecting piles and piles of Big Data #fundchatSteve MacLaughlin
The size and amount of all the "Big Data" has actually become part of the problem. #fundchatSteve MacLaughlin
Making use of "Big Data" is not about individual fields in your system. It’s about actionable insights from the data #fundchatSteve MacLaughlin
It’s important to collect the right data as opposed to all data #fundchatSally Boucher
Hi Everyone! Alexandra in Chicago– np start ups, development and mktg planning, grantwriting. Data is my thang! #fundchatAlexandra Nelson
Happy #fundchat Wednesday! #fundchatKathy Howrigan
We’ll get started in a minute. Please give a shout out to your followers on Twitter using http://ow.ly/i5GHS #fundchat#fundchat
To participate in #fundchat, follow & use the hashtag or use our live discussion page – http://fundchat.org/discuss#fundchat
"Data analysis is very valuable and most people shouldn’t do it." -Chuck Longfield – Doing it well takes real training #fundchatSteve MacLaughlin
My first #fundchat, hour long twitterchat. Topic: systems and big data.Chad Leaman
Relevant Juno posts: http://bit.ly/12bafoX (see also part 2 and part 3) #fundchatAlexandra Nelson
3 keys to good data analysis: a strategy, quality of your data, and statistical skill set of the analysts #fundchatSteve MacLaughlin
Welcome @chadleaman. You will find that we are a friendly group with great insight into the world of #fundraising. #fundchatJosh Hirsch
@kathyhowrigan Kathy, hi there! It’s been so long. Hope you’re well. And welcome, @chadleaman! So nice to see you here. #fundchatShanon Doolittle
Quality of Data: A typo in someone’s name costs you 10% to 15% in donations. "Big Data" analysis found that. #fundchatSteve MacLaughlin
@sldoolittle Hi! Awesome to be here. Thanks to #brendankinney for reminding me (repeatedly:)) Warning – may be multitasking #fundchatKathy Howrigan
Quality of Data: 18% of people move each year. Run National Change of Address (NCOA) to keep up to date #fundchatSteve MacLaughlin
@SMacLaughlin our mailing service does this now #fundchatAlexandra Nelson
Q1 What donor database do you use? Do you like it? Is there another that you’d rather be using (and why?) #fundchat#fundchat
"Big Data" Example: If someone calls and says they’re moving, they are 11% more likely to give a bequest. #fundchatSteve MacLaughlin
When you go looking for answers in "Big Data" it’s really important to think about the questions. #fundchatSteve MacLaughlin
A1: Etapestry. One complaint is that it is not always user friendly to run reports. #fundchatJosh Gold, MNM
If you Tweet re #philanthropy or #fundraising & are not on this list https://twitter.com/WmPitcher/philanthropy let me know. I’ll add you #FundchatWilliam Pitcher
A1 one client uses a backend system called Salsa which was designed for political campaigns; it’s completely unsuited to nfp #fundchatAlexandra Nelson
Framing up your questions is really important. Confirmation bias happens a lot — you look for what you want to find #fundchatSteve MacLaughlin
A1: We use @DonorPerfect for our #database. Love the integration with @ConstantContact #fundchatJosh Hirsch
Other major client uses Choice, a ticketing system with a donor module. I hate my life. #fundchatAlexandra Nelson
Framing Questions: What you know, don’t know, know you don’t know, and don’t know what you don’t know #fundchatSteve MacLaughlin
@fundchat We use a small little database mostly unknown to most. It’s called Raiser’s Edge. I think @SMacLaughlin has heard of it. #fundchatShanon Doolittle
A1: Hey @JunoConsult as least they are using something :) #fundchatEphraim Gopin
A1: We have the online version of @DonorPerfect allowing me to access my #data #anywhere at #anytime on a #mobile device. #fundchatJosh Hirsch
You can’t manage "Big Data" projects like typical IT projects. It is much more about exploration than implementation #fundchatSteve MacLaughlin
Many thanks to @kathyhowrigan & @PhilanTopic for contributing today’s #fundchat questions!#fundchat
A1 A tool I love for #fundraising is @Trello but I use it to do prospect Moves Management not contact mgt #FundChatWilliam Pitcher
@fundraisinisfun don’t get me started-bunch of my start ups use Excel no matter how much I threaten to #holdmybreathtilIturnblue #fundchatAlexandra Nelson
@fundchat EasyWare’s Total Info=just ok; Also use Greater Giving, like it less. Too easy 2 dup donors-esp bc all staff have access #fundchatCeleste Lupercio
@fundchat We use Donor Perfect. Inherited system, but great customization of reports. #fundchatJen Price
Relevant Juno posts: http://bit.ly/12bafoX (see also part 2 and part 3) #fundchatAlexandra Nelson
@JunoConsult Please trust me: Better that than having everything on paper only :) #fundchatEphraim Gopin
We use a decade old version of Raiser’s Edge. Need to run it on a virtual machine and sacrifice a small animal to boot up. #fundchatChad Leaman
Anyone doing anything interesting with dashboards and BI? #fundchatSally Boucher
This will sound crazy — but the systems have a lot less to do with finding answers in "Big Data" than you think. #fundchatSteve MacLaughlin
@chadleaman I think that you’ll be a welcome addition to the #fundchat crowd. Laughed out loud about the VM and animal sacrifice . . .Dan Blakemore
@JunoConsult @fundraisinisfun Excel is better than using Word as a fundraising database (Mail Merge). I’ve seen that #FundChatWilliam Pitcher
The way to untangle the mass of data is to create dashboards to get the right data to the right people, at the right time #fundchatSally Boucher
Q2 What is the one piece of information you wish that you tracked, but don’t? #fundchat#fundchat
@JunoConsult @ssboucher BI just means Business Intelligence #fundchatWilliam Pitcher
@WmPitcher My head! My head! @JunoConsult #fundchatEphraim Gopin
How many orgs track "why" someone gave – not just "how" or "when" or "how much" someone donated? #fundchatSteve MacLaughlin
How many orgs track "why" someone gave – not just "how" or "when" or "how much" someone donated? #fundchatSteve MacLaughlin
@ssboucher still don’t really understand "create a dashboard"– is this functionality in systems? #fundchatAlexandra Nelson
You don’t need a sophisticated donor database to mine and analyze data. Excel is quite a sexy beast. That’s straight from @kanter! #fundchatShanon Doolittle
MT SMacLaughlin How many orgs track "why" someone gave << esp easy using SM analytics #fundchatAlexandra Nelson
A2: #Birthdays of our #students, #parents and #donors. #notenoughtimeintheday #fundchatJosh Hirsch
A2 wish I had better soft credit and connectivity info across the board #fundchatAlexandra Nelson
@sldoolittle @dan_blakemore @JoshHirsch1 thanks for welcomes, just getting to my desk #fundchat – already have a couple good take awaysChad Leaman
Each member of our fundraising team has personalized dashboards. So helpful! Makes tracking individual portfolios easier. #fundchatShanon Doolittle
Dashboard is a visual report system, essentailly #fundchatSally Boucher
Adding some additional pieces of data can be very helpful — age, gender, voting district, wealth ratings, affinity, etc. #fundchatSteve MacLaughlin
MT @sldoolittle: dont need a sophisticated database to mine and analyze data. Excel is quite a sexy beast. #fundchatKathy Howrigan
Sorry, I am late. Forgot it was Wednesday. #fundchatRichard Freedlund
Non-fundraisers use RE dashboards and queries to understand the activities of the major gifts team #fundchatRory Green
Tracking why someone gives is more important than how much they gave. #fundchatRichard Freedlund
dashboards can be generated by donor database, additional software, or simply by someone plugging in numbers and sharing. #fundchatKathy Howrigan
A2 i’m in higher ed, so what organizations students were involved in #fundchatLeslie Kreinberg
Classic fundraising says you pay attention to Recency/Frequency/Monetary (RFM). The new normal is much broader #fundchatSteve MacLaughlin
@sldoolittle #fundchat excel is a sexy beast but so is powerpoint and publisher for data visualization http://www.bethkanter.org/no-sweat-infographics/Beth Kanter
A2 I wish I tracked donor #fundraising quotes/testimonials better. At events they say great things worth capturing #FundChatWilliam Pitcher
dashboards can include anything from total $/# to proposal status/appeal results…used to track key business indicators regularly #fundchatKathy Howrigan
RFM + Capacity + Affinity + Engagement + Demographics + Other Giving + lots of other things is the new normal #fundchatSteve MacLaughlin
I wish we tracked in kind donations better #fundchatHeather Bach
@WmPitcher I’ve been lucky that a lot of the quotes from @IHouseNYC residents are submitted in writing thru surveys and e-mails. #fundchatDan Blakemore
@SMacLaughlin: agree that RFM+ is new normal. Many small nonprofits could benefit by using simple RFM, though (if not already) #fundchatKathy Howrigan
Q3 Do you do wealth or philanthropic screening of your file? Was it worth it? #fundchat#fundchat
@dan_blakemore Yes, we need systems for capturing soft data like using surveys to capture quotes #FundChatWilliam Pitcher
Evernote is a free app helpful for capturing and tagging text, photos etc. I use for testimonials #fundchatSally Boucher
A2 Birthdays for sure. How do you measure Q3? #fundchatChad Leaman
Better late than never! Having trouble accessing #fundchat through TweetChat #fundchatLiz Rejman, CFRE
How great would it be to have FB tags automatically link to that person in your DB #fundchatAlexandra Nelson
"Big Data" in action – Inside the Secret World of the Data Crunchers Who Helped Obama Win #fundchat http://ow.ly/i6t1FSteve MacLaughlin
@chadleaman Success for screening measured by increased revenue, better conversion rates, more valuable portfolios #fundchatKathy Howrigan
@WmPitcher The really tough ones are what people say at events, as you mentioned. #fundchatDan Blakemore
A3 haven’t had it run through various apps, but do a lot of internet stalking via Google Maps, @fdncenter, etc. #fundchatAlexandra Nelson
What data can’t do. http://www.nytimes.com/2013/02/19/opinion/brooks-what-data-cant-do.html?_r=0 #fundchatLiz Rejman, CFRE
A3 @CBanWaterman of #KCI does amazing work with philanthropic & capacity screening.Has provided me great results #FundchatWilliam Pitcher
Must avoid the "Underpants Gnomes" mindset of Step 1 – Collect Data, Step 2 – _______, Step 3 – Donations! #fundchatSteve MacLaughlin
chadleaman How do you measure Q3? More gifts closed, faster close rate, higher value. More $ under management #fundchatSally Boucher
A2: I think relationships are under-recorded in our databases, who knows who tends to stay in peoples head. #fundchatLiz Rejman, CFRE
Why meaning personal motivations? or in response to what appeal? #fundchatSally Boucher
We track the response vehicle, so we know how the donation came in the door. Newsletter, online, event, etc. Good start for why. #fundchatShanon Doolittle
A3: We used Blackbaud Target Analytics. Results were good, BUT, you MUST have a strategy for what you will do with info. #fundchatLiz Rejman, CFRE
A3: There is no point in conducting wealth screening if you don’t have resources to act upon it. #fundchatLiz Rejman, CFRE
Agreed! "@erejman: A2: I think relationships are under-recorded in our databases, who knows who tends to stay in peoples head. #fundchat"Heather Bach
AGREE!—-> MT @erejman: A3: We used Blackbaud Target Analytics. ….MUST have a strategy for what you will do with info. #fundchatKathy Howrigan
Such a great point. MT @erejman: A3: Screening results were good, BUT, you MUST have a strategy for what you will do with info. #fundchatShanon Doolittle
A3: I also think that there is a lot more that orgs in terms of data collection before leaping into external screenings. #fundchatLiz Rejman, CFRE
A1. Sorry for being late to #fundchat ! We sue RE. Very expensive, new here so figuring out if it’s worth it.Dan Hanley
Q4 How can small nonprofit orgs get a handle on their donor data without breaking the bank? #fundchat#fundchat
A2: I wish we tracked "motivation for gift" – why they gave is just as important as how, when and to what. #fundchatRory Green
MT @erejman: A3: there is a lot more that orgs in terms of data collection before leaping into external screenings. #fundchatKathy Howrigan
@erejman Broadly put….there is no point in collecting ____ if you don’t have a strategy and resources to use it. #fundchatSteve MacLaughlin
A2. Birthdays! I love getting happy birthday calls/emails and would love to do the same with donors. #fundchatDan Hanley
@FundraiserDan It’s worth it! But, you need to determine coding/processes before you start adding info willy nilly into database. #fundchatLiz Rejman, CFRE
Good question. Small orgs cannot afford things like Raiser’s Edge. #fundchatRichard Freedlund
The easiest way to find out "why" someone gives is…ask them. Ask them when they call in. Ask them when they give. #fundchatSteve MacLaughlin
A4 there a many excellent DBs in the cloud like @donorsnap-dirt cheap for small lists #fundchatAlexandra Nelson
What is the point of collecting data? To reach the right people the right way with the right message and use resources wisely #fundchatKathy Howrigan
@erejman But screenings can help target/segment beyond just getting add’l wealth info. #fundchatT. Clay Buck
@SMacLaughlin Exactly! MT @smaclaughlin Broadly put, there is no point in collecting X if U don’t have strategy & resources. #fundchatLiz Rejman, CFRE
MT @ggfundraise: Small orgs cannot afford things like RE < What small orgs can’t afford is crap data collection. /soapbox #fundchatAlexandra Nelson
A4 Find a staff w analytic bent, take advantage of free and low cost training, start with one small project, demonstrate value #fundchatSally Boucher
A4: Create a strategy to actually start collecting the data. overlooked due to lack of time/staff at many nonprofits #fundchatNonprofit Junction
@claybuck @erejman you can "screen" by just asking your donor what level they see themselves giving at. #workslikeacharm #fundchatAlexandra Nelson
@ggfundraise True, but there are other databases out there. Excel is NOT the answer. #fundchatLiz Rejman, CFRE
A4 #Fundraising software has never been so affordable or capable. Then make feeding database everyone’s job #FundChatWilliam Pitcher
@JunoConsult @ggfundraise Amen! MT What small orgs can’t afford is crap data collection. #fundchatLiz Rejman, CFRE
A4: Start small, be really good/consistent at collecting specific pieces of information #fundchatLiz Rejman, CFRE
@SMacLaughlin agreed. And while fundraisers on my team ask (and have asked) why – it doesn’t always get stored in RE. #fundchatRory Green
A3 I think there is so much more we can do with what we have before paying for an additional service. #fundchatDan Hanley
A4: Create a centralized database and assign someone to go through past paper records and start building database with criteria #fundchatNonprofit Junction
@JunoConsult Donors may naturally "self-select" into lower level when they could give more. #fundchatT. Clay Buck
A4: Most orgs need a data cop, someone to stay on top of data & keep it top of mind for all staff. #fundchat #thanklessjobLiz Rejman, CFRE
This is where I’ve started. MT @ssboucher: A4 Take advantage of low cost training, start with 1 small project, demonstrate value. #fundchatChad Leaman
Summer student! MT A4: Create centralized DB, assign someone 2 go through past paper records & start building database w/ criteria #fundchatLiz Rejman, CFRE
@roryjmgreen I’ve seen nonprofits with a policy that if it’s not in RE, then it didn’t happen. Applies to any system, really. #fundchatSteve MacLaughlin
@SMacLaughlin @bradm262run Would fund or appeal help determine why? Can include/exclude gifts based on that criteria 4 better RFM #fundchatLiz Rejman, CFRE
"why" or "motivation" is difficult not only to track, but to ascertain. there is rarely if ever ONE reason… #fundchatKathy Howrigan
A5 Using gift history for my Make The Leap campaigns in asking for earlier gift and increase in gift. #fundchatDan Hanley
@SMacLaughlin @bradm262run database is a tool, not a end point. #fundchatAlexandra Nelson
@erejman That was my first np job, calling donors to gather information and store it in RE. Great experience for me & the charity #fundchatRory Green
A4: Have an ACE database: Accurate, Consistent data for greatest Efficiency. #fundchatLiz Rejman, CFRE
A2: Anyone conducting online "story campaigns"? Donors solicited to tell their "why" online as a "gift." It can work. #fundchatT. Clay Buck
@erejman Try this — Call 50 donors. Ask them one simple question: Why did you give? Record the exact answer. #fundchatSteve MacLaughlin
Q5 What has been your most innovative/successful use of data to drive your fundraising strategy? #fundchat#fundchat
@SMacLaughlin great policy Sometimes hard to enforce with over worked fundraisers who’d rather be w. donors than at their computer #fundchatRory Green
A4 Creating data entry policies and procedures to maintain consistency is important – add routine audits to monitor #fundchatSally Boucher
@claybuck great idea. #fundchatRory Green
@SMacLaughlin @bradm262run True. Fund speaks to designation, which may provide clue to why (especially in hospital setting) #fundchatLiz Rejman, CFRE
Q5 What has been your most innovative/successful use of data to drive your fundraising strategy? #fundchatDan Hanley
@roryjmgreen Good thing there are lots of mobile friendly tools. You can be with donors AND track the interactions #fundchatSteve MacLaughlin
A5: Non-donor survey to determine motivators/deterrents. Affinity Scoring. Table-of-Gifts approach. #fundchatKathy Howrigan
@FundraiserDan I did something similar during a multiyear challenge grant to get a lot of small (and some large) increased gifts. #fundchatDan Blakemore
@kanter Survey or something. We call it the "Love Meter" and when you track the "Why" over time it adds value #fundchatSteve MacLaughlin
@RoryJMGreen Donors LOVE it. Lower level donors feel they can do more. #fundchatT. Clay Buck
@RoryJMGreen @claybuck The #WhyIGive hashtag has picked up on that sort of idea. #FundChatWilliam Pitcher
@SMacLaughlin that’s great! What’s your favorite tool for updating RE? #fundchatRory Green
@kathyhowrigan Hi there Kathy! Any samples you could share of a non-donor survey? #fundchatDan Blakemore
A5: We’ve found predictive modeling to be of tremendous value! Great for predicting propensity and prioritizing, segmenting… #fundchatMark Egge
@SMacLaughlin Absolutely, data only gets you so far, picking up the phone gets you across the finish line. #fundchatLiz Rejman, CFRE
@theyarden Great idea! –>MT @claybuck: A2: Conduct online "story campaign" Donors solicited to tell their "why" as a "gift." #fundchatAlexandra Nelson
A4: Investing a good data management program will make all the difference as you try to grow. #fundchatVanessa Chase
MT @mnegge: A5: predictive modeling tremendous value! Great for predicting propensity and prioritizing, segmenting… #fundchatKathy Howrigan
Predictive modeling has been invaluable. Has led to higher donor conversion and gift upgrdes, etc. It’s also addictively fun! #fundchatShanon Doolittle
MT @mnegge: A5: Weve found predictive modeling to be of tremendous value! Great for predicting propensity & prioritizing, segment #fundchatT. Clay Buck
@dan_blakemore Hi Dan! Not sure if I’ve got samples I could share. May warrent a blog post to outline the process/types of ?s :) #fundchatKathy Howrigan
A5: Trying/tweaking prospecting queries in Annual Giving drives much of my strategy. Brings out donors who are under the radar #fundchatVanessa Chase
.@SMacLaughlin @dan_blakemore Good data is everyone’s job, but people need reminders, data cop helps keep good data top of mind. #fundchatLiz Rejman, CFRE
@SMacLaughlin Agreed! As the "RE police" in my office I wish everyone saw the importance of the tool and took responsibility #fundchatRory Green
Good dashboards & reporting/metrics motivate team to put good data in. #fundchatKathy Howrigan
@vanessaechase And you can use queries to pull planned giving prospects from your annual giving base, by using age, gender etc. #fundchatRory Green
@SMacLaughlin #fundchat What is your love scale? Been noodling on that http://www.bethkanter.org/v-day-2013/Beth Kanter
@JunoConsult @danblakemore OK, I’ll get to work:) #fundchatKathy Howrigan
@sldoolittle always a great idea! This is so important for future data use/segmentation #fundchatVanessa Chase
Yes! Critical to know how you’re doing! MT @kathyhowrigan Good dashboards & reporting/metrics #fundchatMark Egge
Your nonprofit’s data is a multi-million dollar asset. But it doesn’t always get treated that way. #fundchatSteve MacLaughlin
@SMacLaughlin Great question! #fundchatPhil the Pig
@ssboucher @kathyhowrigan & motivates competitive fundraisers to get out, talk to donors & raise money what gets counted counts! #fundchatRory Green
@RoryJMGreen yes! For AG, looking at # of gifts over a year has been instrumental for prospecting. #fundchatVanessa Chase
In-house data is indeed invaluable and frequently overlooked MT @Smaclaughlin Your nonprofit’s data = multi-million dollar asset #fundchatMark Egge
@kathyhowrigan @JunoConsult @SMacLaughlin @bradm262run I would also add that data literacy/tech literacy is an imperative #fundchatVanessa Chase
@SMacLaughlin #fundchat – my burning question – does higher up love scale equate with larger donation amounts?Beth Kanter
Our hour comes to an end. Another great conversation on an important topic. Nice work, team! #fundchat#fundchat
People need to see purpose. MT @ssboucher @kathyhowrigan Good dashboards & reporting/metrics motivate team to put good data in. #fundchatLiz Rejman, CFRE
Great chat, lots of food for thought! #fundchatAlexandra Nelson
@kanter A higher love meter equates with longer donor loyalty which turns into higher lifetime donor value. #fundchatSteve MacLaughlin
Data/Analytics are critical, but not a silver bullet. (shameless self-promotion in 3,2,1…) http://bit.ly/13ggtUi #fundchatKathy Howrigan
Wow #fundchat went fast. Thanks everyone for thoughts. Have more than a few things to run with here. #highfivesChad Leaman
@fundchat Thanks again for organizing another great chat, they are always lively and informative. #fundchatLiz Rejman, CFRE
Awesome #fundchat. Thanks, ALL!!! #fundchatKathy Howrigan
#fundchat Good things to think about, questions to ask during phone interview this afternoon. Thanks!Richard Freedlund
@SMacLaughlin @kanter the better you know/understand your data, you can provide better stewardship. #fundchatVanessa Chase
Thanks @FundChat ! This is always a great way to interact with each other. Back to digging into some data. #fundchatSteve MacLaughlin
If you missed today’s conversation, the transcript will be posted to the blog later today – http://fundchat.org #fundchat#fundchat
Continue the conversation by joining 70 others (and growing) on the #fundchat Google+ Community – http://ow.ly/i5Idi #fundraising#fundchat
@weareoneamerica does! MT @SMacLaughlin: How many orgs track "why" someone gave – not just "how" or "when" or "how much"? #fundchat @kanterotts at work
When fundraisers "don’t have time to record donor data": http://fundraisergrrl.tumblr.com/post/44155441760/when-fundraisers-dont-have-time-to-record-donor-data inspired by today’s #fundchat @fundchatRory Green


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2 thoughts on “Big Data: How to Turn Information Into Action

  1. Brendan Kinney

    Thanks to @kathyhowrigan for offering these ideas via email:

    -What database do you use? Do you like it? Is there another that you’d rather be using (and why?)
    -What data (besides name, address and gifts) do you store in your database?
    -What data points are most valuable to you when doing mass solicitations? Personal solicitations?
    -What is the one piece of information you wish that you tracked but you don’t?
    -What has been your most innovative/successful use of data to drive strategy?
    -Do you do wealth or philanthropic screening of your file?
    -Have you done any “analytics” projects (modeling, affinity scoring, segmentation, testing)?

    Also
    I have a blog post that may or may not be useful to get people thinking about analytics
    specifically: http://bit.ly/13ggtUi

    Reply

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