The Art & Science of Email Fundraising Campaigns

By | February 20, 2013

Laptop-TypingMost organizations include email in their fundraising tactics. While there are many important factors that determine the success of a campaign, sometimes you have to wonder why that particular campaign was so successful compared to others?

Join #fundchat on Wednesday, Feb. 20 from 12-1 pm EDT to discuss, “The Art & Science of Email Fundraising Campaigns.”

Here are the questions for this week’s #fundchat:

  • Q1 How does your nonprofit use email in its fundraising efforts?
  • Q2 Open rates vs. click-thrus: What are some of the metrics that you track to gauge success?
  • Q3 Has social media eclipsed email as a fundraising tool?
  • Q4 How important is the message and how do you go about crafting it?
  • Q5 What are the top “must haves” of any email campaign?

Transcript

 

#fundchat – The Art & Science of Email Fundraising Campaigns

The transcript from the Feb. 20, 2013 edition of #fundchat – http://www.fundchat.org/2013/02/20/the-art-science-of-email-fundraising-campaigns.

Storified by #fundchat· Wed, Feb 20 2013 12:51:39

Welcome to #fundchat! This week’s topic: "The Art & Science of Email Fundraising Campaigns." 1st question coming up. http://ow.ly/hSsNS#fundchat
Hey everyone! Alex from @startsomegood here. I had a great time with you last week and I’m excited to be back for this week’s #fundchatAlex Budak
Hi tweeps! Happy #fundchat day! #fundchatMeg Hoffman
oh my gosh! It’s Wednesday, at noon. And I can join #fundchat! Yay! Hi all. #fundchatMary Cahalane
@mcahalane @nonprofit_meg glad to see you! #fundchatAlexandra Nelson
To participate in the convo, follow & use the hashtag or try our live discussion page http://fundchat.org #fundchat#fundchat
Hello Fundchatters. Sorry I am late. #fundchatRichard Freedlund
Lurking today while I eat soup! #fundchatKimberley MacKenzie
Is the discussion slow, or is Tweetchat not loading? #fundchatAlexandra Nelson
Hello, fundchatters! Happy to be here. #fundchatSusan Perri MPA
Shameless plug: I am running the Boston Marathon and fundraising for my org! Please donate :-) http://bit.ly/marathonmeg #fundchatMeg Hoffman
Let’s get this party started! #fundchatRichard Freedlund
@JunoConsult They haven’t asked the first question yet. #fundchatWilliam Pitcher
Q1 How does your nonprofit use email in its fundraising efforts? #fundchat#fundchat
RT @NonProfit_Meg: Shameless plug: I am running the Boston Marathon &fundraising for my org! Please give:-) http://bit.ly/marathonmeg #fundchatAlexandra Nelson
Hi all, I’m back again for week 2. Looking forward to it. #fundchatNonprofit Junction
@JunoConsult Thank you for RT-ing! #fundchatMeg Hoffman
A1 Much of our fundraising is by email, but it is done through our Daily Digest that goes out to about 10K subscribers. #fundchatRichard Freedlund
Go, Meg! MT @NonProfit_Meg: I am running the Boston Marathon &fundraising for my org! Please give:-) http://bit.ly/marathonmeg #fundchatSusan Perri MPA
A1: Very limited. My org believes it is still important to send mail by post office. Sometimes even send letters both ways. #fundchatJosh Gold, MNM
RT @fundchat: Welcome to #fundchat! This week’s topic: "The Art & Science of Email Fundraising Campaigns." 1st question coming up. http://ow.ly/hSsNSFundly
Joining a little late … happy to be here! #fundchatFundly
A1 Not enough. We use it as a supplement to year-end appeal and event solicitation #fundchatMeg Hoffman
It’s not individualized like it should be. Difficult to do with the type of organization we are. #fundchatRichard Freedlund
Client 1- 3 annual blasts to about 14K; Client 2- dragging them kicking-screaming into idea of ind giving at all (don’t ask) #fundchatAlexandra Nelson
A1 We use email to drive donors to video content and also as reminder pieces #fundchatBeth Noble
@NonprofitGold Letters still have the best response, esp with older donors #fundchatAlexandra Nelson
RT @bethjnoble: A1 We use email to drive donors to video content and also as reminder pieces #fundchatAlexandra Nelson
RT @fundchat: Q1 How does your nonprofit use email in its fundraising efforts? #fundchatFundly
@ggfundraise interesting — are you able to do more targeted segmenting of your list, or is there something stopping that? #fundchatAlex Budak
A1 We use for news of gifts, and for inspiring donors, more than for outright soliciting. #fundchatlisawhelpley
Our donor database is small and we don’t have emails for all of them, so email solicitations only go to small group of people #fundchatMeg Hoffman
A1 We use email quite a bit for fundraising. Fmr org almost none. #fundchatMary Cahalane
A1 everyone’s signature also includes a donation link, as do all enewsletters #fundchatAlexandra Nelson
@abudak Being all volunteer PT members organization makes it difficult. We serve NP sector and job seekers mostly. #fundchatRichard Freedlund
A1: We allow easy integration with email, we’ve seen email help get up to 35% more donations than social alone. #fundchat #fundchatFundly
Better late than never. #fundchatEphraim Gopin
Difficulty has always been integrated email list with regular database. How are you all doing that? #fundchatMary Cahalane
@nonprofit_meg I’m in the same boat – small number of emails, but the response is great & those that we have are engaged. #fundchatJen Price
Q2 Open rates vs. click-thrus: What are some of the metrics that you track to gauge success? #fundchat#fundchat
A1 The orgs I work with run the gamut – everything from highly organized mass email campaigns to nothing at all. #fundchatSusan Perri MPA
Q1 – direct message 1x per year Dec 27th-ish for last minute on-line giving, other times throughout the year less direct messages #fundchatJudy Mead
@mcahalane our backend software just does this. What db software do you use? #fundchatAlexandra Nelson
@PhilanthropyInk Are you using social to expand your email list? #fundchatFundly
@JunoConsult Don’t disagree but hard to get new donors when staff hesitant to utilize emails. #fundchatJosh Gold, MNM
@Judy_Mead Are you sending along updates to donors via email as well? #fundchat #fundchatFundly
@JunoConsult Right now, none. (S/b coming soon… I hope!). May be Donor Perfect, but not sure. #fundchatMary Cahalane
@Fundly Not enough. Although outside of one campaign, most key donors are not using social. #fundchatJen Price
A2 Isn’t ‘amount donated’ a good metric for judging the success of email-based #fundraising? 😉 #fundchatWilliam Pitcher
@NonprofitGold Oh, yeah, been there. 😛 #fundchatAlexandra Nelson
RT @WmPitcher: A2 Isn’t ‘amount donated’ a good metric for judging the success of email-based #fundraising? 😉 #fundchatMark Gollan
Rarely do find you a #fundraising professional w/ the gifts & talents of @MLInnovations ! #Follow this #nonprofit thought-leader! #fundchatMichael Chatman
A2 Open rates- to gauge the success of our timing/title line and general interest in the topic. Clicks- to gauge content response #fundchatBeth Noble
A2 analysis is red-haired stepchild of the small shop #whohastime #fundchatAlexandra Nelson
I think so. RT @WmPitcher: A2 Isnt amount donated a good metric for judging the success of email-based #fundraising? 😉 #fundchatSusan Perri MPA
:) RT @WmPitcher: A2 Isnt amount donated a good metric for judging the success of email-based #fundraising? 😉 #fundchatMary Cahalane
RT @Fundly: A1: We allow easy integration with email, we’ve seen email help get up to 35% more donations than social alone. #fundchat #fundchatTom Kramer
A2: A/B testing. #fundchatEphraim Gopin
@michaelchatman I will second that, Michael. He has become a great friend over the last year. #fundchatRichard Freedlund
@WmPitcher Amount donated, of course, but also number of donors / % of donors, too! #fundchatAlex Budak
A2 can’t measure by email response alone. Email sandwiched with DM. must look at overall campaign. Channels are fuzzy now. #fundchatKimberley MacKenzie
@mcahalane @WmPitcher: raw % used to be the only metric available. Email & other web allows much more nuanced analysis #fundchatAlexandra Nelson
RT @fundchat: Has social media eclipsed email as a #fundraising tool? Discuss at noon with the #fundchat community – http://ow.ly/hSrXu #nonprofitsRob Hampson
@fundchat A2 – Open rates & clicks. Also track if email was forwarded & those that are updating profile/email address. #fundchatJen Price
@PhilanthropyInk It can be useful when thinking about acquiring new supporters and potential donors. #fundchat #fundchatFundly
MT @KimberleyCanada: A2 cant measure by email response alone. must look at overall DM/SM campaign. Channels are fuzzy now. #fundchatAlexandra Nelson
Agreed @KimberleyCanada we are struggling with how to show the impact of integrated communications so that this is understood #fundchatBeth Noble
A2: We like to see opens + click thrus – helps determine if subject line and message content was success, donations obvious plus! #fundchatMeg Hoffman
Great to have, compared to mail! RT @JunoConsult: @mcahalane @WmPitcher: Email & other web allows much more nuanced analysis #fundchatMary Cahalane
A2: @kimberleyCanada definitely. So important to meet potential donors where they are, not rely on a single channel. #fundchatAlex Budak
Yes! RT @JunoConsult: MT @KimberleyCanada: must look at overall DM/SM campaign. Channels are fuzzy now. #fundchatMary Cahalane
@bethjnoble cross channel integration is a challenge. Bottom line revenue is best indicator #fundchatKimberley MacKenzie
Smart to track conversion rate and whether supporters are following through once they click to donate. And what’s stopping them. #fundchatShanon Doolittle
@NonProfit_Meg Great that you’re also using metrics to fine tune the overall messaging! #fundchat #fundchatFundly
RT @PhilanthropyInk: @fundchat A2 track if email was forwarded & those that are updating profile/email address. #fundchatMary Cahalane
RT @abudak: A2: @kimberleyCanada definitely. So important to meet potential donors where they are, not rely on a single channel. #fundchatRichard Freedlund
@Fundly Some of the stories we think are great and compelling are not always received the same way #fundchatMeg Hoffman
RT @abudak: A2: @kimberleyCanada So important to meet potential donors where they are, not rely on a single channel. #fundchat #fundchatFundly
Q3 Has social media eclipsed email as a fundraising tool? #fundchat#fundchat
NO! RT @fundchat: Q3 Has social media eclipsed email as a fundraising tool? #fundchatKimberley MacKenzie
A2 More fundraising requests focus on long-term aims vs immediate need, the better retention, but it’s hard to measure #fundchatWilliam Pitcher
RT @Fundly: MT @abudak: A2: @kimberleyCanada Imp. to not rely on a single channel < but also to scale it w/i your capabilities #fundchatAlexandra Nelson
@NonProfit_Meg Agreed. You never know how supporters will respond, important to track & attempt a similar response! #fundchat #fundchatFundly
@nonprofit_meg What was your biggest surprise of what did not work? #fundchatNonprofit Junction
RT @fundchat: Q3 Has social media eclipsed email as a fundraising tool? #fundchatFundly
Open rate scores the Subject Line. Click through rate scores the offer. Total (same Subj/Click) scores the list. #fundchatTom Kramer
A3 Still very expensive to raise $ via SM, but people are starry eyed over it. Forget point is not fashion, but funds. #fundchatAlexandra Nelson
@fundchat A3: Oh no. Still too hard to track who’s where and target communications. #fundchatMary Cahalane
A3: Not yet… but working on it… Need to use both much more often than we do. Still favor direct mail because it’s comfortable #fundchatMeg Hoffman
A3 I would say so in that it reaches more potential supporters with less effort. #fundchatRichard Freedlund
RT @kramertownusa: Open rate scores the Subject Line. Click through rate scores the offer. Total (same Subj/Click) scores the list #fundchatMary Cahalane
A3: I probably shouldn’t answer this question…:) #fundchatEphraim Gopin
RT @kramertownusa: Open rate scores the Subject Line. Click through rate scores the offer. Total (same Subj/Click) scores the list #fundchatKimberley MacKenzie
RT @kramertownusa: Open rate scores Subject Line. Click thru rate scores offer. Total (same Subj/Click) scores the list. #fundchatAlexandra Nelson
@NonProfit_Meg me too, Meg. #fundchatMary Cahalane
A3 Not here, but we are looking to incorporate more sharing for organic social media attention – peer to peer #fundchatBeth Noble
I’d be surprised if anyone said YES RT @fundchat: Q3 Has social media eclipsed email as a fundraising tool? #fundchatNonprofit Junction
@fundraisinisfun LOL #fundchatMary Cahalane
A3 I don’t think of #socialmedia as a better fundraising tool than email (or post). They are DIFFERENT tools. #fundchatWilliam Pitcher
A3: Not yet. Social media limiting in scope of donors it can reach. There will be donors who never join Twitter, Facebook. #fundchatJosh Gold, MNM
@fundchat A3 I think in peer-to-peer fundraising, SM dominates. (Ex: @NonProfit_Meg’s marathon tweet) #fundchatJen Price
@NPJunction We sent video email that profiled a client… but no click-thrus to donate page. Were surprised and disappointed #fundchatMeg Hoffman
RT @PhilanthropyInk: @fundchat A3 I think in peer-to-peer fundraising, SM dominates. (Ex: @NonProfit_Megs marathon tweet) #fundchatRichard Freedlund
A3: SM has elevated email. SM allows supporters to keep tabs on where donations are going & a new way to support. #fundchat #fundchatFundly
A3 SM supports fundraising, whether mail or e, just as multiple non-gift mailings used to support direct marketing appeals #fundchatAlexandra Nelson
@NonProfit_Meg Bummer! I would be disappointed, too. #fundchatMary Cahalane
RT @Fundly: A3: SM has elevated email. SM allows supporters to keep tabs on where donations are going & a new way to support. #fundchatMeg Hoffman
RT @JunoConsult: A3 SM supports fundraising, whether mail or e, just as multiple non-gift mailings used to support dm appeals #fundchatMary Cahalane
A3: As we said previously, email & social fundraising combined see up to 35% more donations. #fundchatFundly
A3: Social vs. email is power drill vs. hammer. Both awesome for different things. Social > email in expanding and amplifying #fundchatTom Kramer
RT @JunoConsult: A3 SM supports fundraising, just as multiple non-gift mailings used to support direct marketing appeals #fundchatFundly
@fundchat A3 Multiple touches are also key — email followed by seeing it all over social media, etc. #fundchatJen Price
A3: Not an either/or. Fundraising=storytelling, so the key is telling great (and appropriate) stories through diff. channels. #fundchatAlex Budak
@NonProfit_Meg Might have been the message. I would have to see the profile to give a good response. #fundchatRichard Freedlund
@nonprofit_meg very interesting! Video is engaging but did not yield fundraising result. wonder if others have similar exp #fundchatNonprofit Junction
A3: My 2 cents- for the younger crowd, email is 4 work & family. The rest comes from SM- that’s how they interact. #fundchatEphraim Gopin
RT @Fundly: A3: As we said previously, email & social fundraising combined see up to 35% more donations. #fundchatJen Price
@kramertownusa why hve I not been following you before! Great stuff on #fundchat!Alexandra Nelson
A3: That does NOT mean email is dead. But NPOs better integrate SM…and fast #fundchatEphraim Gopin
@NPJunction We had never sent video message before so didn’t know what to expect, but were hoping for at least something… #fundchatMeg Hoffman
Great point! RT @abudak: A3: Not an either/or. Fundraising=storytelling, so key is telling great stories through diff channels. #fundchatFundly
Amen! RT @fundraisinisfun: A3: That does NOT mean email is dead. But NPOs better integrate SM…and fast #fundchatMeg Hoffman
Yes! MT @abudak: Fundraising=storytelling, so the key is telling great (and appropriate) stories through diff. channels. #fundchatJen Price
I agree with @fundly . SM good communication tool to keep donors aware and add to email list. Less for fundraising asks #fundchatNonprofit Junction
A3: SM will not deliver the budget. Collecting contact info and building community there, then asking via email or DM will #fundchatKimberley MacKenzie
Client 2 entire following is 24-45, well off, SM-savvy. Best campaign we ever did was US Mail (and then they all gave on line) #fundchatAlexandra Nelson
RT @PhilanthropyInk: YMT @abudak: Fundraising=storytelling; key is great (and appropriate) stories through diff. channels. #fundchatAlexandra Nelson
RT @NPJunction: I agree with @fundly. SM good communication tool to keep donors aware and add to email list. Less for FR asks #fundchatMary Cahalane
MT @abudak: A3: Not an either/or. Fundraising=storytelling. Key is telling great (and appropriate) stories through diff. channels. #fundchatErin Elliott
@fundraisinisfun Good point, E. I have one campaign that skew younger & email does not work with them. SocMed & text much better. #fundchatJen Price
RT @NPJunction: I agree with @fundly . SM good communication tool to keep donors aware and add to email list. #fundchatFundly
@JunoConsult Yes – our DM responders are also giving through website. Tough to measure in isolation. #fundchatKimberley MacKenzie
RT @JunoConsult: A3 SM supports fundraising, just as multiple non-gift mailings used to support direct marketing appeals #fundchatErin Elliott
@KimberleyCanada Agreed- except ppl read less & less email. So collecting addresses won’t deliver budget either #fundchatEphraim Gopin
yes RT @fundraisinisfun: A3: That does NOT mean email is dead. But NPOs better integrate SM…and fast #fundchatNo Holtz Barred
Q4 How important is the message and how do you go about crafting it? #fundchat#fundchat
+1 RT @PhilanthropyInk I have one campaign that skew younger & email does not work with them. SocMed & text much better. #fundchatEphraim Gopin
A4: The message is EVERYTHING! Wait a sec…so is the storytelling. #fundchatEphraim Gopin
A4 Segment audience type; diff msg for what they need. Did this with letter appeal too, but a LOT easier now. #fundchatAlexandra Nelson
a4: the message is critical and should match the medium (sm/ email/whatever) #fundchatNo Holtz Barred
@fundraisinisfun Time to innovate! #fundchatKimberley MacKenzie
Social media can also be a great way to get supporters involved in fundraising efforts – appealing to their networks. #fundchatFundly
So true! RT @fundraisinisfun: A4: The message is EVERYTHING! Wait a sec…so is the storytelling. #fundchatJosh Gold, MNM
A4: Need to remember who the audience is! Always the most important #fundchatMeg Hoffman
A4: Crucial to make ask clear. Too many emails have tons of competing asks (like us! volunteer! donate! share! tell Mom about us)! #fundchatAlex Budak
A4 Storytelling in #fundraising is second only to relationships. #fundchatWilliam Pitcher
A4 Right question in the right medium to the right person at the right time for the right amount #fundraising101 #fundchatAlexandra Nelson
RT @JunoConsult: A4 Right question in the right medium to the right person at the right time for the right amount #fundraising101 #fundchatKimberley MacKenzie
RT @WmPitcher: A4 Storytelling in #fundraising is second only to relationships. #fundchatAFP NYC Chapter
RT @WmPitcher: A4 Storytelling in #fundraising is second only to relationships. #fundchatDan Blakemore
RT @nonprofit_meg: A4: Need to remember who the audience is! Always the most important #fundchatNonprofit Junction
agreed RT @WmPitcher: A4 Storytelling in #fundraising is second only to relationships. #fundchatNo Holtz Barred
@KimberleyCanada To quote the Brady Bunch: "When it’s time to change, you’ve got to rearrange" #fundchatEphraim Gopin
@NonprofitGold: @fundraisinisfun: O jeez, I thought the MEDIUM was the message! #fundchatAlexandra Nelson
And they go hand in hand! RT @WmPitcher: A4 Storytelling in #fundraising is second only to relationships. #fundchatFundly
@fundchat The message is important, especially having a visual message. Segmenting that message is key. #fundchatJen Price
BULLSEYE! RT @JunoConsult A4 Right Q in the right medium 2 the right person at the right time for the right amount #fundraising101 #fundchatEphraim Gopin
Well, had to miss out on #fundchat but hoepfully I’ll make it to #nptalk this afternoon!Jennifer Spies
And the segmentation. RT @fundraisinisfun: A4: The message is EVERYTHING! Wait a sec…so is the storytelling. #fundchatJen Price
RT @Fundly: And they go hand in hand! RT @WmPitcher: A4 Storytelling in #fundraising is second only to relationships. #fundchatAlex Budak
RT @abudak: A4: make ask clear. Too many emails have tons of competing asks (like us! volunteer! donate! share! tell Mom abt us)! #fundchatMary Cahalane
RT @Fundly: And they go hand in hand! RT @WmPitcher: A4 Storytelling in #fundraising is second only to relationships. #fundchatAlexandra Nelson
RT @PhilanthropyInk: @fundchat A3 Multiple touches are also key — email followed by seeing it all over social media, etc. #fundchatTom Kramer
@PhilanthropyInk A4: And as @JunoConsult pointed out, and the medium. #fundchatEphraim Gopin
@fundraisinisfun I have that framed on the wall over my desk #developmentgeek #fundchatAlexandra Nelson
RT @abudak: A4: Crucial to make ask clear. Too many emails have tons of competing asks (like us! volunteer! donate! share!… #fundchatBeth Noble
RT @kramertownusa: MT @PhilanthropyInk: @fundchat A3 Multiple touches also key — email then see it all over social media, etc. #fundchatAlexandra Nelson
@PhilanthropyInk @fundraisinisfun: sounds like The Spanish Inquisition http://www.youtube.com/watch?v=uprjmoSMJ-o #fundchatMary Cahalane
A4 When crafting fundraising stories, I always make the people we help a key element. #fundchatWilliam Pitcher
RT @bethjnoble: RT @abudak: A4: Crucial to make ask clear. Too many emails have tons of competing asks #fundchatNo Holtz Barred
So true. Focus on one call to action. MT @abudak: Too many emails have tons of competing asks (like us! volunteer! donate! share!) #fundchatShanon Doolittle
So true MT @abudak: A4: Crucial to make ask clear. Too many emails have tons of competing asks (like us! volunteer! donate! share! #fundchatJessica Green
RT @WmPitcher: A4 Storytelling in #fundraising is second only to relationships. #fundchatTom Kramer
@sldoolittle Yep! so tempting, but it takes discipline to reign in the asks. #fundchatAlex Budak
It all goes back to the WHY RT @WmPitcher: A4 When crafting fundraising stories, I always make the people we help a key element. #fundchatMeg Hoffman
@WmPitcher Better yet, relate experience of people you help to donor’s life experience #fundchatAlexandra Nelson
@PhilanthropyInk That’s the 2nd time today I need to say: Well played Mary, well played. @mcahalane #fundchatEphraim Gopin
@abudak Although you should tell your mom. That’s a given. Plus, she’ll probably donate to you. Especially in a P2P campaign. :) #fundchatShanon Doolittle
@fundraisinisfun :) #fundchatMary Cahalane
RT @JunoConsult: @WmPitcher Better yet, relate experience of people you help to donors life experience #fundchatMary Cahalane
A4 Crafting fundraising messages really should be done by good writers. If you aren’t one — get one! #fundchatWilliam Pitcher
A4: message = creative. It needs to consider audience, media, ask, etc. You can intuit the message effectiveness in CTR #fundchatTom Kramer
Great point! RT @sldoolittle: @abudak You should tell your mom, she’ll probably donate to you. Especially in a P2P campaign. :) #fundchatFundly
RT @WmPitcher: A4 Crafting fundraising messages really should be done by good writers. If you arent one — get one! #fundchatRichard Freedlund
RT @WmPitcher: A4 FR messages s/b done by good writers. Get one! < And then lock your ED in a closet so she can’t rewrite it #fundchatAlexandra Nelson
Q5 What are the top “must haves” of any email campaign? #fundchat#fundchat
RT @kramertownusa: A4: message = creative. Consider audience, media, ask, etc. You can intuit the message effectiveness in CTR #fundchatFundly
RT @fundchat: Q5 What are the top “must haves” of any email campaign? #fundchatFundly
@JunoConsult ROFL! So true, Xan! #fundchatRichard Freedlund
Here’s a blog post we (@startsomegood) put together about the six stories of social change fundraising: http://startsomegood.tumblr.com/post/37839287370/the-six-stories-of-social-change-fundraising #fundchatAlex Budak
A5 A solid list! Some things don’t change, no matter the delivery method. #fundchatAlexandra Nelson
@ggfundraise :) #fundchatAlexandra Nelson
Do you use a special landing page for campaigns or just send everyone to same fundraising page? Targeting audiences. #fundchatNonprofit Junction
True! @abudak A4: Crucial to make ask clear. Too many emails have tons of competing asks (like us! volunteer! donate! share! )! #fundchatTom Kramer
A5 Working email addresses. If they are bouncing, then remove them from database. #fundchatRichard Freedlund
@sldoolittle So true. Mom’s are the best :) #fundchatAlex Budak
A5: Who uses MailChimp & who uses Constant Contact? #fundchatEphraim Gopin
@fundraisinisfun Mail Chimp! #fundchatAlexandra Nelson
@fundraisinisfun We’ve got Constant Contact. Fmr place used the monkey. #fundchatMary Cahalane
A5: Post the link/donation link several times throughout the email #fundchatMeg Hoffman
@fundchat Links & more links. Read research last yr that 27 links (!!!) In an email increases action. Tried w/26, big results. #fundchatJen Price
@JunoConsult Why? #fundchatEphraim Gopin
A5 #1 must have of email campaigns is…wait for it..email addresses! Amazing how often it’s a stumbling block #fundchatWilliam Pitcher
@mcahalane Which is "better" in your opinion? #fundchatEphraim Gopin
@fundraisinisfun Big mailchimp fan! #fundchatAlex Budak
@fundraisinisfun I use MailChimp. #fundchatJen Price
MT @PhilanthropyInk: @fundchat Links & more links. Research sez 27 links (!!!) per email increases action. <Counter intuitive! #fundchatAlexandra Nelson
RT @JunoConsult: A5 A solid list! Some things don’t change, no matter the delivery method. #fundchatTom Kramer
A5: A good "Ask". Need to target ask to audience as well. Don’t ask for too much or too little. Provide options based on audience #fundchatNonprofit Junction
@abudak And you think it’s better than the rest because… #fundchatEphraim Gopin
RT @WmPitcher: A5 #1 must have of email campaigns is…wait for it..email addresses! Amazing how often it’s a stumbling block #fundchatTom Kramer
@PhilanthropyInk Like it? #fundchatEphraim Gopin
RT @kramertownusa: RT @JunoConsult: A5 A solid list! Some things dont change, no matter the delivery method. #fundchatNo Holtz Barred
Key to any great email #fundraising campaign? Awesome subject lines. #fundchatShanon Doolittle
RT @WmPitcher: A5 #1 must have of email campaigns is…wait for it..email addresses! Amazing how often its a stumbling block #fundchatFundly
A5 Good, creative subject lines – your emails can be amazingly written but they have to be compelled to open it first! #fundchatJessica Green
@fundraisinisfun simply because I had a guy who could walk me through it when I set it up, lol #fundchatAlexandra Nelson
#fundchat new to the fundraising/nonprofit community, listening in to the chat today! Hello!Kelly Murphy
it’s free and also they have a great customer service RT @fundraisinisfun: @abudak you think its better than the rest because… #fundchatNo Holtz Barred
@PhilanthropyInk Do all the links direct to the same page? Or different pages? #fundchatMeg Hoffman
@fundraisinisfun Does @abudak need no other reason than the cuteness factor on the monkey? And the mailbag? Priceless. :) #fundchatShanon Doolittle
RT @JessGreenSD A5 Good, creative subject lines- ur emails can be amazingly written but they have 2 be compelled to open it first! #fundchatEphraim Gopin
@fundraisinisfun I don’t know enough yet to tell. Didn’t get to use the monkey, now I’m using CC. Have ? but prob my lack of skill #fundchatMary Cahalane
A5: We agree that a strong email list is key. A strong call to action is also important – take the time to make it right. #fundchatFundly
@JunoConsult Best. Reason. Ever. #fundchatEphraim Gopin
RT @JessGreenSD: A5 emails can be amazingly written but they have to open it first! <just like a letter. #pluscachange #fundchatAlexandra Nelson
@sldoolittle @fundraisinisfun hah! Love the monkey mascot. But also great customer service and a generous free version. #fundchatAlex Budak
Side note, do you make your #FundChat tweets retweetable? Complete thoughts that don’t require reading the question are bestWilliam Pitcher
@WmPitcher Are you on G+? The Fundchat community there might offer great place to have more expansive convo #fundchatMary Cahalane
MT @WmPitcher: Side note, to make your #FundChat tweets retweetable use complete thoughts that dont require reading the ?? #fundchatAlexandra Nelson
@fundchat A5 Creative alt-tags related to mission/ask appear to drive more clicks for me as well. #fundchatJen Price
Another #fundchat comes to a close…time goes so fast. Thanks to all for participating!!#fundchat
Gotta head out– GREAT chat today! #fundchatAlexandra Nelson
And if you’re going to rock an email campaign, make sure your website is optimized and your donate page is super easy to use. #fundchatShanon Doolittle
Thank you for hosting! RT @fundchat: Another #fundchat comes to a close…time goes so fast. Thanks to all for participating!! #fundchatFundly
Great @fundchat today! Until next time… #fundchatFundly
@fundchat Thanks again, #fundchat. This group reinvigorates & teaches so much.Jen Price
@mcahalane Yes, I have #Fundchat circled on Google+ https://plus.google.com/u/0/118428636649967754200/posts #fundchatWilliam Pitcher
Amen RT @PhilanthropyInk: @fundchat Thanks again, #fundchat. This group reinvigorates & teaches so much. #fundchatMary Cahalane
A lot of great information and opinions shared today. Thanks to all of you! Some excellent food for thought. #fundchatRichard Freedlund
@fundchat Thanks for another great hour of fundraising talk. Always available to talk monkeys, moms and crowdfunding! :) #fundchatAlex Budak
Thanks, friends! Glad to chat with you all again! #fundchatMeg Hoffman
Check the #fundchat blog later today for the transcript. Please help spread the word too 😉 http://fundchat.org#fundchat
Super fun. more! @Fundy Great @fundchat today! Until next time… #fundchatTom Kramer
@fundchat couldn’t make it today but I can help the cause! hope it was a great #fundchat!Tony Martignetti
@NonProfit_Meg Just caught the tail end of #FundChat tonight, good chat. Thanks!Seth Chancy
@TonyMartignetti No worries Tony. The #fundchat transcript will be posted to the blog later today…#fundchat
Bummed I missed today’s #fundchat on Art & Science of #Email #Fundraising Campaigns http://bit.ly/YARK78 #philanthropy @ConstantContactJosh Hirsch
RT @JoshHirsch1: Bummed I missed today’s #fundchat on Art & Science of #Email #Fundraising Campaigns http://bit.ly/YARK78 #philanthropyDan Blakemore


#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is a snap. Just use our live discussion page to follow the conversation. When you want to offer a comment or question, the form will auto-fill the hashtag for you. Alternatively, you can use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. If you are new, you should also check out our participation guidelines.

One thought on “The Art & Science of Email Fundraising Campaigns

  1. Pingback: The Art & Science of Email Fundraising Campaigns « Krios Consulting

Leave a Reply

Your email address will not be published. Required fields are marked *