Standing Out In The Crowd: Elevate Your Nonprofit’s Profile

By | December 4, 2012

Transcript now available!

Some call it marketing. Others call it outreach. The latest buzzword is “engagement.”

But the challenge is real, especially for smaller nonprofits: How do you get people’s attention, with so many other hardworking organizations with worthy causes like your own?

Join the #fundchat community on Wednesday, Dec. 5 at 12 pm EDT to tackle this thorny issue: “Standing out in the crowd: elevate Your nonprofit’s profile.”

Here’s how you can help spread the word and help shape the conversation:

  1. Suggest questions. What are some of the issues or questions you’d like to see discussed? Share them in the comments section below and we may use them to guide the discussion.
  2. Tell your friends. Share this post with your friends, followers, and colleagues and invite them to join the discussion.
  3. Follow @fundchat on Twitter and the #fundchat hashtag.
  4. Review the questions. Visit the blog shortly before the chat to review the final list of questions and then join the conversation!

Here’s the line-up of questions for this week’s #fundchat. Many thanks to @mlinnovations, @rjbvermont, and @ianmadair for their input!

  • Q1 Does your organization have clearly defined goals for marketing? What are they? Which goals drive your plans and your day-to-day activities?
  • Q2 Where is marketing lodged in your org in relationship to the allied disciplines of communications/PR, publications, and fundraising. Where should it be?
  • Q3 Do you use “storytelling” as a tactic in your marketing and social media efforts? Share examples or ideas?
  • Q4 Does your organization recognize that strategic “engagement” is a tactic to help raise your profile in the community? What does it look like?
  • Q5 What type of ROI can be expected with engagement and how do you measure?

#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is a snap. Just use our live discussion page to follow the conversation. When you want to offer a comment or question, the form will auto-fill the hashtag for you. Alternatively, you can use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. If you are new, you should also check out our participation guidelines.

4 thoughts on “Standing Out In The Crowd: Elevate Your Nonprofit’s Profile

  1. Rick J Blount

    I’ll attempt a few questions — knowing that this could go any of several directions (and, in the spirit of good marketing, should ignore several of the questions and stick with one very clear direction).

    1. Where is marketing lodged in your organization in relationship to the allied disciplines of communications/PR, publications and fundraising. Where do you THINK it should be?

    2. Does your organization have clearly defined goals for marketing? What are they? Which goals drive your plans and your day-to-day activities?

    3. Say you’re making the case to add a person with distinct marketing experience and skills to the staff of a small non-profit that survives on both fees/grants for the services it provides to clients and philanthropy. What’s your case?

    4. Say you’re an organization that relies on both fees (such as membership fees) and philanthropy, How can your marketing support both of these kinds of support?

    5. If you were advising a person who wants to gain education and skills to go into marketing, what kind of courses or experiences would you suggest?

    6. What are the key distinctions between marketing and PR and communications?

    Reply
  2. Rick J Blount

    PS: Afraid my questions are probably my only contribution this week: Unlikely I’ll be able to sign on for the chat. Hope to catch up with all you #Fundchat folks soon.

    Reply
  3. Michael J. Rosen, CFRE

    Like Rick, I’m able to offer some questions here, but I will be unable to participate in this week’s #fundchat. 🙁
    1. Does your organization recognize that “engagement” is a tactic, not a strategy? So, does it have a strategy?
    2. What do we mean by “engagement”? The term means many things from reaching out to create awareness among the general public to cultivating major donors.
    3. Is the organization prepared to invest in engagement? What type of “return on investment” is expected and when? In other words, how will success be measured?
    4. Is the organization prepared to add staff to build engagement? If not, what existing tasks will be scaled back or eliminated to give current staff the time to build better engagement?
    Have a good session!

    Reply
  4. Ian Adair

    I would like to see questions like: What social media platforms is your NPO focusing its efforts on? How has storytelling impacted your marketing and social media? How has the use of video helped your NPO communicate its message?

    Reply

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