Some call it marketing. Others call it outreach. The latest buzzword is “engagement.”
But the challenge is real, especially for smaller nonprofits: How do you get people’s attention, with so many other hardworking organizations with worthy causes like your own?
Join the #fundchat community on Wednesday, Dec. 5 at 12 pm EDT to tackle this thorny issue: “Standing out in the crowd: elevate Your nonprofit’s profile.”
Here’s how you can help spread the word and help shape the conversation:
- Suggest questions. What are some of the issues or questions you’d like to see discussed? Share them in the comments section below and we may use them to guide the discussion.
- Tell your friends. Share this post with your friends, followers, and colleagues and invite them to join the discussion.
- Follow @fundchat on Twitter and the #fundchat hashtag.
- Review the questions. Visit the blog shortly before the chat to review the final list of questions and then join the conversation!
- Q1 Does your organization have clearly defined goals for marketing? What are they? Which goals drive your plans and your day-to-day activities?
- Q2 Where is marketing lodged in your org in relationship to the allied disciplines of communications/PR, publications, and fundraising. Where should it be?
- Q3 Do you use “storytelling” as a tactic in your marketing and social media efforts? Share examples or ideas?
- Q4 Does your organization recognize that strategic “engagement” is a tactic to help raise your profile in the community? What does it look like?
- Q5 What type of ROI can be expected with engagement and how do you measure?
#fundchat is a weekly conversation on Twitter where experts share and discuss topics related to nonprofit fundraising and marketing. Joining #fundchat is a snap. Just use our live discussion page to follow the conversation. When you want to offer a comment or question, the form will auto-fill the hashtag for you. Alternatively, you can use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. If you are new, you should also check out our participation guidelines.