The Pros & Cons of Telemarketing

By | October 16, 2012

Don't Call Me, I'll Call YouTranscript now available! Click here.

Connect with Team #fundchat on Wednesday, Oct. 17 at 12 pm EDT for “The Pros & Cons of Telemarketing.”

Fundraising by phone has long been a trusty tool for many nonprofits. Has technology, concerns over privacy, and frustrations with “robo-calling” and publicity around phone scams dampened the effectiveness of this fundraising tactic? Join the conversation to share your expertise, observations and tips with other nonprofit professionals.

Here’s what you can do to help prep for this week’s chat:

  1. Suggest a question or issue that you’d like to see addressed in the comments section below.
  2. Share this post with your social networks on Twitter, Facebook, Google+ or [Fill In The Blank].
  3. Join us at the appointed hour to connect with the #fundchat community on this topic!

Here is today’s line-up of questions:

  • Q1 What kinds of donors respond best to tele-marketing efforts?
  • Q2 Do you think “Do Not Call” regulations, robo-calling, and publicity around phone scams depressed telethon/phonathon results?
  • Q3 Millennials primarily use phones to send text messages. Will they respond to a phone call? (from @AlexMcNair)
  • Q4 As people abandon landlines, are cell phones worth the effort or do tactics/methods need to shift?
  • Q5 Volunteer callers vs. professional firm, which approach is most effective for fundraising?

#fundchat is a weekly conversation on Twitter where experts from across the U.S. (and even the world) share, advise, and even consult on topics related to nonprofit fundraising and marketing. Joining #fundchat is a snap. Just use our live discussion page to follow the conversation. When you want to offer a comment or question, the form will auto-fill the hashtag for you. Alternatively, you can use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. If you are new, you should also check out our participation guidelines.

3 thoughts on “The Pros & Cons of Telemarketing

  1. Brendan Kinney

    Please share your question ideas for this week’s topic! Here are a few thoughts:

    1. Have “Do Not Call” regulations depressed telethon/phonathon results?
    2. Volunteers vs. hired guns, which approach is most effective?
    3. Is timing a factor for telemarketing…such as evenings, weekends, daytime, etc.?
    4. What kinds of donors respond best to telemarketing efforts?
    5. As people abandon landlines, are cell phones worth the effort or do tactics/methods need to shift?

    What do you think?

  2. Alex McNair

    Are Millenials going to respond to telemarketing after being raised to use a phone as something to use to send a text as opposed to something to use to answer a call?

    1. Brendan Kinney

      Great question Alex. The impact of technology on fundraising efforts in terms is a key issue. What do you feel is the best way to reach Millennials? Would they be open to being contact via text messages?

Comments are closed.