Moves Management: The Science Behind Major Giving

By | July 17, 2012

Step-by-step fundraising

Transcript now available.

Fundraisers know that raising major gifts involves both art and science.  Many professionals use a system generally known as “moves management” to help them strategically work with a group of prospective donors. Systems range from complex to basic, but regardless of how sophisticated a system, it centers on a disciplined focus on each “move” you make with a prospective donor as you guide them along the pathway to giving.

When it comes to the science of major giving, what are the best practices and tools that a fundraiser should rely upon? Join #fundchat on Wednesday, July 18 at 12 p.m. EDT for, “Moves Management: The Science Behind Major Giving.”

Here are the questions that we will discuss:

  •  Q1 Do you use a moves management approach in your major giving work? Why or why not?
  • Q2 What are the key elements of a successful moves management system?
  • Q3 How do you track and monitor your individual moves strategies? CRM, Excel spreadsheet, notepad, other?
  • Q4 What specific moves are most effective in moving a donor relationship forward?
  • Q5 Some fundraisers see moves management as rigid, complicated, and counter-productive. Any merit to this criticism?

#fundchat is a weekly conversation on Twitter where experts from across the U.S. (and even the world) share, advise, and even consult on topics related to nonprofit fundraising and marketing. Joining #fundchat is a snap. Just use our live discussion page to follow the conversation. When you want to offer a comment or question, the form will auto-fill the hashtag for you. Alternatively, you can use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. If you are new, you should also check out our participation guidelines.

One thought on “Moves Management: The Science Behind Major Giving

  1. Pingback: Three ideas to energize your moves management | Developing Dedicated Donors

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