If you are like most nonprofits, your marketing budget is not just meager, it’s probably non-existent.
Despite the fact that you lack the resources to really “do marketing,” your organization needs to get the word out about your mission and the resources you need to deliver on that mission to the people that you serve. In the 1990s, Jay Conrad Levinson coined the term, “guerrilla marketing,” which simply put, means using unconventional and unorthodox means to get the word out. He since turned the idea into an industry unto itself, and even wrote a book specific to the challenges faced by nonprofits.
If you and your organization are struggling with how best to get the word out with a limited budget, join the #fundchat community on Wednesday, May 16 at 12 p.m. EDT to discuss, “Guerrilla Marketing: Innovative (And Cheap!) Ways to Get the Word Out.”
Share your experience with guerrilla tactics, get tips about planning and execution, and find out what hasn’t worked and what ended up being a homerun for a fellow nonprofit organization.
Here’s what to do:
- Submit specific questions you’d like to see covered during the conversation in the comments section below. We typically try to post the final line-up of questions before the chat, so bookmark this post!
- Retweet and share this post with your followers and other social networks.
- Join the conversation on Wednesday, May 16 from 12 pm – 1 pm.
- Use our new live discussion page or follow the conversation using the#fundchat hashtag and your favorite Twitter client.
#fundchat is a weekly conversation on Twitter where experts from across the U.S. (and even the world) share, advise, and even consult on topics related to nonprofit fundraising and marketing. Joining #fundchat is a snap. Just use our live discussion page to follow the conversation. When you want to offer a comment or question, the form will auto-fill the hashtag for you. Alternatively, you can use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. If you are new, you should also check out our participation guidelines.