We all know how it’s supposed to work:
- We get a first-time gift from a donor and welcome them into the Founders Club.
- Next year we ask them to increase their giving to become a member of the Advocates Club.
- After a personal visit from the president, you ask them to increase their giving yet again and join the President’s Club.
Step-by-step, you have successfully navigated that donor through the various levels of giving, increasing their general support over a relatively short period of time.
But is the tried-and-true giving society model working for you or have things become just slightly more complicated? Is it time to give up on giving societies?
Join a conversation on this important topic on Wednesday, May 9 at 12 pm EDT during #fundchat, the weekly Twitter chat for nonprofit fundraising and marketing professionals.
Here’s what to do:
- Save the date: mark your calendar for Wednesday, May 9 at 12 pm EDT. Bookmark this page so you can easily come back to this post and our live discussion page.
- Offer your most pressing questions about giving societies in the comments below.
- Spread the word: Tell your friends and followers about this week’s #fundchat!
Below are the planned questions for this week’s #fundchat. If your organization is looking to start a giving society, you should check out this article at The Donor Relations Guru.
Q1 What is the basic structure of your organization’s giving society?
Q2 What’s the best way to manage those in a particular level or club?
Q3 How does your giving society program motivate donors to give at higher levels?
Q4 If an organization is just starting a giving society, what’s your one bit of advice?
Q5 When it comes to giving societies, what is currently working and what is not?
Q6 Bonus question: Who cares more about giving societies, you or your donors?
#fundchat is a weekly conversation on Twitter where experts from across the U.S. (and even the world) share, advise, and even consult on topics related to nonprofit fundraising and marketing. Joining #fundchat is a snap. Just use our live discussion page to follow the conversation. When you want to offer a comment or question, the form will auto-fill the hashtag for you. Alternatively, you can use your favorite Twitter client to follow the hashtag (#fundchat!) during 12 – 1 pm EDT to see the conversation in action. When chiming in, be sure to include the hashtag in your tweet. If you are new, you should also check out our participation guidelines.