#fundchatA Weekly Twitter Chat Among Nonprofit Fundraising Professionals…

Update: The link to the transcript (and stats) have been posted on our transcript page.

What’s the secret to a successful donor loyalty program?

There are many ways to look at donor loyalty, from the fact that “loyalty” should be baked into any successful development effort to pre-packaged programs that focus on specific activities and “rewards.”

In the end, loyalty programs are meant to increase retention of donors and as a way to steward existing donors on a path toward increased giving.

Share your thoughts and experiences about donor loyalty on the next #fundchat, Wednesday, Dec. 7 from 12 pm – 1 pm EDT. To participate, follow the #fundchat hashtag using your favorite Twitter client, or use our Twebevent page (http://twebevent.com/fundchat).

There are so many questions we could discuss, including the following that have appeared on Twitter today:

• How do you encourage donor loyalty?
• Is your stewardship strategy different for loyalty donors? If so, how?
• At what length of time as a donor do you include them in your loyalty program?
• Are giving clubs part of your strategy and how do you use them to increase loyalty?
• …do you have ideas for other questions? Please offer them in the comments section below.

There are some great resources out there about donor loyalty. One worth checking out is a book by Adrian Sargeant and Elaine Jay titled, Building Donor Loyalty: The Fundraiser’s Guide to Increasing Lifetime Value.

I hope you can join us for this important chat. And many thanks to @dan_blakemore for suggesting this week’s topic!

Brendan Kinney
Moderator of #fundchat

Tags: attrition, charity, donor loyalty, donors, fundraising, nonprofits, retention

This entry was posted on Tuesday, December 6th, 2011 at 10:52 pm and is filed under #fundchat Topics. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.