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Effective Altruism vs. Traditional Charity

Click here for the transcript! Despite all of the talk about the nonprofits having to demonstrate the “direct impact” of philanthropic gifts, William Schambra’s research has found that “only 3 percent of donors give based on the relative performance of charities.” In addition, “Among those [donors] who do research, only 24% regard outcomes as the… Read More »

How To Write Fundraising Emails That Don’t Suck

Click here for the transcript! There’s nothing more satisfying than spending an afternoon crafting killer fundraising emails, sending them out to thousands of potential supporters, and the response? Crickets. While email has made a comeback thanks to mobile devices, it’s harder than ever to get your message through. Join the #fundchat community on Wednesday, September… Read More »

#fundchat On Summer Hiatus!

Since our first #fundchat in June 2011, we’ve hosted over 150 discussions on a wide variety of topics having to do with marketing and fundraising for nonprofits. As we celebrate our 4th anniversary, it’s not time to chart a bold new direction, it’s actually time for a vacation. That’s right team, #fundchat will be going… Read More »

Direct Mail Is Dead! Long Live Direct Mail!

Click here for the transcript! Every six months or so, the death knell for direct mail rings loudly across the nonprofit world. Six months later, it’s rises from the dead: what was old is new again! Is it any wonder that our direct mail practices feel disjointed and our results as erratic? If there’s one… Read More »

How Nonprofits Can Harness The Power of Online Communities

Click here for the transcript! This week’s #fundchat is inspired by a recent article in the Chronicle of Philanthropy called, “Click, Click, Cash?” part of a special report called “Unleash The Future.” One of the most intriguing elements of their coverage is the notion that nonprofits need to harness the power of online communities in… Read More »

Generation C: The YouTube Generation

Click here for the full transcript. Forget Generation Y. Ladies and gentlemen, meet Generation “C.” The C stands for connected. According to a Mashable article: “The C stands for “connected,” and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says.… Read More »

Communicating With Younger Donors

    Click here to review the transcript! As nonprofits prepare for the future generations of philanthropists, they need to do a complete audit of their communications bag of tricks. What worked for the Silent Generation and Baby Boomers won’t necessarily work for younger donors, very distinct generations who have new and different expectations and… Read More »