Featured Article

Giving Thanks: A Fresh Look at Donor Stewardship

Click here for the transcript! Time for a check-in on donor stewardship! Join #fundchat on Wednesday, November 18 from 12-1 p.m. EST to discuss best practices in making your donors feel appreciated. Here’s what you can do to ensure a successful #fundchat: Share this post with your social networks! Invite your colleagues to join the conversation. Suggest questions… Read More »

Do Your Donors Want Poetry or Prose?

How should you raise money for your cause? Fundraising can take many forms: grant proposals, appeal letters, events, or crowdfunding? It all depends whether your donors want poetry or prose. Raising Funds with Words that Sing My late brother Ron Fischman needed money. He had commissioned artist Debora Alanna to produce the beautiful cover illustration for… Read More »

Are You Bothering Your Donors Or Inspiring Them?

“Let’s not send too many emails. We don’t want to turn them off.” Why are so many fundraisers  deathly afraid that they’re “bothering” their donors? Make it meaningful. It’s less a question of frequency and more one of content and relevance. When someone receives your letter or email, are you one more thing to get done in… Read More »

Effective Altruism vs. Traditional Charity

Click here for the transcript! Despite all of the talk about the nonprofits having to demonstrate the “direct impact” of philanthropic gifts, William Schambra’s research has found that “only 3 percent of donors give based on the relative performance of charities.” In addition, “Among those [donors] who do research, only 24% regard outcomes as the… Read More »

How To Write Fundraising Emails That Don’t Suck

Click here for the transcript! There’s nothing more satisfying than spending an afternoon crafting killer fundraising emails, sending them out to thousands of potential supporters, and the response? Crickets. While email has made a comeback thanks to mobile devices, it’s harder than ever to get your message through. Join the #fundchat community on Wednesday, September… Read More »

#fundchat On Summer Hiatus!

Since our first #fundchat in June 2011, we’ve hosted over 150 discussions on a wide variety of topics having to do with marketing and fundraising for nonprofits. As we celebrate our 4th anniversary, it’s not time to chart a bold new direction, it’s actually time for a vacation. That’s right team, #fundchat will be going… Read More »

Direct Mail Is Dead! Long Live Direct Mail!

Click here for the transcript! Every six months or so, the death knell for direct mail rings loudly across the nonprofit world. Six months later, it’s rises from the dead: what was old is new again! Is it any wonder that our direct mail practices feel disjointed and our results as erratic? If there’s one… Read More »